This was a great read. I wonder what the relative impact of the lack of social features is compared to some of their other differentiating features (short-form, highly produced, experimental genres, one episode released every day, etc).
Great point, obviously they only have so much bandwidth to build different aspects of the platform and have to choose where to focus.
At the end of the day though, social features are a huge part of the funnel. Most of those features only directly matter once you're on the platform. Otherwise, they just contribute to the brand, but clearly haven't been enough to drive people to Quibi.
This was a great read. I wonder what the relative impact of the lack of social features is compared to some of their other differentiating features (short-form, highly produced, experimental genres, one episode released every day, etc).
Great point, obviously they only have so much bandwidth to build different aspects of the platform and have to choose where to focus.
At the end of the day though, social features are a huge part of the funnel. Most of those features only directly matter once you're on the platform. Otherwise, they just contribute to the brand, but clearly haven't been enough to drive people to Quibi.